There are timeless principles that have been used based on human psychology to influence people to buy your services or product. These influences are the same for presentations too.

We bring here six core principles also called Cialdinis Principles, that could help your create an impact like never before.

They were found by Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing from Arizona State University

Read along and incorporate them to hook the audience into your spell, your presentations.

Commitment:

Audience is more likely to believe a speaker who not only makes a commitment for example to deliver the 6 principles of Cialdini and simultaneously requires a commitment from the audience to answer questions or attend casual fun activities.

This will drive a thought of assurance into their brains, about your positions value or your presentations value. So seek a commitment and give one too! Yes?

Liking:

Whom do people like in general? A rather impossible answer but not without possible guesses! People like others whom they can relate to! Similarities are attractive to people too in general.

Though some ‘liking’ is superficial meaning if we like the sellers behavior or external features (oops), we already have 50 % chances of buying the product, it seems.

And in business context, liking is seen in terms of absolute success! Meaning success attracts more success! So build on creating that successful, charming image or composture before addressing the crowd.

A warm smile, a hug, open arms, using cartoon costumes, a song or telling a story could bring that liking magnetic energy into the audience. So smile and be welcoming.

Social Proof:

Proof is vital in todays context where no one trusts a stranger or even a known person anymore! You need to show valid proof of your works influence on others, through testimonials.

Don’t make the mistake of forgetting to showcase your customers comments. Use these good responses as much as possible to prove validity. Thats it!

Reciprocating actions:

People respond more to actions that have some reciprocation. ‘What’s in it for me?’ is the question most customers ask!

When there is a goodie as reward people instantly try to respond to that action. That’s easy and direct!

Demand and Short Supply:

When a product is in demand it means that the supply must increase in order to equal the requests. This is a principle that supplies a ‘need’ inside customers or people.

Unless you create this need all your effort will go in vain. So think creatively and build that urgent need with the audience that is timely within a period. This could be a eady way to sell something too. Oops! Simple to comprehend?

Authority:

Speak with authority in your presentations and slides. The authoritative voice is something that attracts people instantly. This does not mean the tone of the physical voice but the tone in the captions and contents of the presentation slides. Along with that show proof of authority in the form of a well-known guest who will introduce you to the crowd. If possible keep the guest in the audience before beginning the speech.